Why are Moulded Letters in Signs so Effective
The Effectiveness of Moulded Letter Signs
Moulded signs are a fantastic way to catch the public eye and make a strong statement. They stand out, look professional and give strong meaning to the words, whether they are on a public information notice, shop sign or plaque.
A sign with a 3D appearance will have presence and a number of advantages which make this a choice well worth considering. Any style and design can be created with custom fonts to fit the requirements and the choice of materials in which these can be produced is endless.
Moulded logos can also be incorporated into the sign or simply be a piece in their own right; words are not always necessary or required and logos are designed to be noticeable and recognisable, so why not make them that bit more prominent?
What are the advantages of moulded signs?
The obvious one is how eye-catching they are. A bold, moulded sign suggests an air of professionalism and pride in the message the sign represents. Moulded letters bring the sign to life and can convey a variety of impressions depending on the design used. Formal fonts and layouts with a 3D appearance can create a sense of class or seriousness; custom fonts to match the style of the relevant company, shop or organisation create a feeling of uniformity and association which helps it to be more memorable. It’s also an ideal style in which to create fun and friendly signs; there is something very tactile about moulded letters and logos and this is a great way to make the sign appealing.
Perhaps because moulded signs will often cost more than flat signs, a sign with a 3D appearance will naturally create the impression of quality, not just within the sign itself but of what the sign represents. For example, a business using a moulded sign automatically suggests that they are not a poor or shoddy outfit.
Another advantage is that the sign will be durable and less affected by general wear and tear or build-up of grime, particularly for exterior signs. Flat signs can easily become obscured by dirt or blemishes over time, but the very nature of having moulded letters means they will remain far more prominent and legible for longer.
So what about the disadvantages?
There may be a limited selection of fonts available and if you are after quite a specific style, it might not be possible to obtain.
The cost could be considerable for something that’s a bit more special than a straight-forward flat sign, not just in terms of the manufacturing, but there may be maintenance costs should any of the letters or logo become damaged, as this will require specialist work to repair or replace. Find out if deals or discounts are on offer for orders placed and compare styles of moulded lettering to find the right balance between impact and budget. That said, if the sign you choose packs the right punch, it will most definitely promote your Company or organisation and be a positive boost for business!
Maintenance costs will be necessary if the letters become unsecure as they can slip or even become detached, which is the last thing you want. Missing lettering from signs doesn’t give the most professional impression so regular checks to the sign to ensure it all looks as it should be will pick up any early indications of problems and enable them to be rectified immediately.
In terms of getting noticed through the increasing distractions of the modern age, it’s important to make sure your sign stands out and does so in style!